experience strategy the
essential investment fuelling success.

20%

higher engagement rate when experience strategy defined.

15%

higher roi achieved when experience strategy & audience journey defined.

20%

up to

improvement in speaker engagement when audience journey shared.

yet

only 30% of events have a defined audience journey and 35% of companies have a structured annual event marketing plan.

fuel success through investing in strategy sprints.

we help you build practical plans for your experience marketing, events, exhibitions and sponsorship investments.

  • we help you create definitions of success.

    this means focusing on a ruthless definition of success that is shared beyond the events or experience marketing team. what are the definitions of success at an organisational level and most importantly what are the measures of success your audiences & attendees will expect.

  • we help you define clarity on project requirements.

    this means creating absolute clarity on what your experience needs to deliver for the audience & organisation. this results in a specific set of goals, measures & objectives which anchor decision making end-to-end.

  • we help you map a framework to enable focus.

    this means clearly mapping out what the focus of the event will be (and will not be) based on your measures of success, goals & objectives. this builds a framework for your event from which you can creatively start to design & deliver exceptional experiences.

statistics referenced are from published industry sources including: Bizzabo & EventMB..

let’s connect

and discuss supporting you to build practical event strategies & audience journeys that will fuel the success of your experience marketing.